PUNCHNEEDLE - Give it a Punch
Give it a Punch!
Punch needling is back on our craft radar—and it’s louder, fluffier, and more fun than ever. Whether you’re in it for the mindfulness or the mess, KOEL’s got you covered with three brand new punch needle templates. Perfect for solo stitching, handmade gifting, or hosting a BYOY (Bring Your Own Yarn) punch party. No perfection needed—just loop, laugh, and let loose.
WEAVING - Beds & Tables
A Modern Nomad’s Weaving Journey
For over a decade, Irene and her family have lived a life of modern nomadism, weaving memories across continents. Their latest chapter finds them between Italy, where her sons are pursuing professional football, and Dubai, where KOEL’s next studio will soon come to life. In a recent visit to Dubai, Irene shares moments of quiet creativity…
KNITTING - Big Yarn, Big Smiles
Big Yarn, Big Smiles!
Step into our latest KOEL Story — where chunky knits meet dreamy linens to create the ultimate cozy-cool room for modern girls. We’ve styled this space with bold textures, oversized stitches, and floaty pieces from Numero74 to show just how magical DIY decor can be…
SPECIAL - Flower Fresh
Flower Fresh with Irene Hoofs
I’ve always had a bit of a crush on flowers and yarns — they’re like my dream duo: one wild and fleeting, the other soft and steady. Together, they’ve become my favorite styling partners in slow, quiet photo moments. I hope they bring you a little of that too…
WEAVING - Threads of Tranquility
Threads of Tranquility with Cassandra Sabo
With roots in engineering and a creative awakening on the looms of Central Saint Martins, Cassandra’s work bridges the tactile and the architectural — most notably through her sculptural wool roving lampshades.
NEEDLEWORK - Stitching Stardom
Stitching Stardom with Minia Banet at Variopinto
In the historic heart of Santiago de Compostela, Spanish artist Minia Banet of Studio Variopinto is weaving stories with needle and thread. Once a photographer, Minia found her true calling in embroidery — a practice that blends nostalgia, cinematic inspiration, and a deep connection to Galician craft traditions.
WEAVING - Kitchen Couture
Overshot Weaving with Amy from Winslow & Co.
Nestled in upstate New York, fiber artist Amy Ashdown weaves more than just fabric—she intertwines tradition, creativity, and personal storytelling into every piece. Growing up in a home filled with artistry, she explored various crafts before rediscovering weaving five years ago. With a deep appreciation for Swedish, Scandinavian, and overshot weaving, she experiments with natural fibers, incorporating woven elements into sewing projects.
SPECIAL - Making Friends
A Story of Ethical Design and Handcrafted Beauty
In the heart of Dubai, Jo England has created Tribe Dubai, a home décor studio dedicated to ethical design and sustainable craftsmanship. Originally from Australia, Jo’s journey took her from corporate branding to interior design, where she transformed spaces in Kuala Lumpur before settling in Dubai.
MACRAMÉ - Movement
The Art of Macramé with Tuija from Curious Craft Studio
Meet Tuija, the fiber artist and educator behind Curious Craft Studio and the Macrame Makers Club. Based in Vienna, Austria, Tuija has built a thriving creative community, inspiring makers worldwide through her tutorials, DIY kits, and step-by-step courses.
KNITTING - Certain Destination
A Glimpse Into KOEL’s Japandi-Inspired Atelier
Nestled near Dubai’s Design District, KOEL founder Irene Hoofs has shaped a calm and inviting space where minimalism meets warmth. More than just a workspace, her renovated atelier blends creativity and craft in a home-like setting.
NEEDLEWORK - Carry Color
The Colorful World of Wol met Verve
Step into the vibrant world of Sylvia Roozeboom, the creative force behind Wol met Verve. As a hand-dyer and textile artist, Sylvia transforms fibers into bold, colorful masterpieces from her studio in the Netherlands. Her passion for rich hues led her to Bargello stitching, a striking embroidery technique that she has creatively adapted into unique handbag designs.
PUNCHNEEDLE - Key by Key
Meet the Artisan Behind Lille i Nord
Berdien Hamstra, the creative force behind Lille i Nord, has always had a passion for working with her hands. From painting and sewing to knitting and drawing, her artistic journey has been anything but ordinary. After exploring various career paths, she found her true calling in punch needling—an art form she describes as “coloring with wool.”
FELTING - Palette of Yarn
The Serendipitous Art of Luma Lano
Sometimes, creativity finds you when you least expect it. For Manja and her sister-in-law, the duo behind Luma Lano, an unexpected felting kit sparked a passion that turned into a thriving artistic partnership.
Their work is defined by organic textures, natural dyes, and a deep respect for sustainability, with each wool-based creation revealing layers of depth and detail.